Appendix
E -- Random Word Searching |
||
| A
simple metaphorical approach to problem solving is that of Forcing Relationships
which is a variation of Random Word Searching. The success of the system
depends on the fact that even the simplest object or situation incorporates
a vast number variables, principles, values and abstract concepts -- such
as uses, size, texture, material, density, manufacturing processes, colour,
electrical and chemical properties, cost, quality, etc. – and, hopefully,
the very principle you need to solve your current problem.
Suppose, for example, you want ideas on how to become a better manager – and you select as your random object a “brick”. You then list several attributes of a brick:
1) Used to build houses. Next,
you take each item on the list and float it in the visual imagination,
asking your creative mind to help you perceive any useful principle that
might help make you a better manager – possibly resulting in a list
of ideas such as: The example shown uses the random word “brick” – but a wider range of principles can be investigated by using a more complex situation, such as playing football, going to the cinema, riding a bike, fighting a battle, taking a bath, going to the zoo, having a picnic, etc. Random Word Searching is a very powerful idea-generation tool for any purpose. |
||
| |