Return, return, O Shulammite, return, return, that we may look upon you
Why do you want to watch me as I dance between the rows of onlookers?
How graceful are you feet in sandals, O queenly maiden!

Your rounded thighs are like jewels, the work of a master hand
Your navel is a rounded bowl that never lacks mixed wine
Your belly is a heap of wheat, encircled with lilies
Your two breasts are like two fawns, twins of a gazelle
Your neck is like an ivory tower. Your eyes are pools in Heshbon
by the gate of Bath-rabbim.

Your nose is like a tower of Lebanon, overlooking Damascus.
Your head crowns you like Carmel, and your flowing locks are like purple
A king is held captive in the tresses. How fair and pleasant you are
O loved one, delectable maiden!
You are stately as a palm tree, and your breasts are like its clusters
I say I will climb the palm tree and lay hold of its branches

Oh, may your breasts be like clusters of the vine
and scent of your breath like apples, and your kisses like the best wine
that goes down smoothly, gliding over the lips and teeth

Song of Songs 6:13-7:9

Here the lover describes and define the girl’s beauty a third time, with the addition of many new details and movement reflecting a much more meticulous analysis of the situation.

Return, Return, Return, Return!
Solomon’s main purpose here is found in the first line, where he says: "Return, return . . . return, return . . . that we may look upon you" — and so notice the things we overlooked on the previous two occasions! Keep coming back, again and again and again and again to a problem situation in order to explore and understand its structure ever more fully. Never be content with your initial analysis. Find out how things work. Tease out chains of cause and effect. Identify the structural elements that can be creatively tweaked, and the dynamic variables than can be manipulated..

Be Abnormally Obsessive
Such obsessive determination was described s follows in the transcript of a court case that involved inventor Thomas Edison: “When a problem is presented to his attention it may be safely presumed that most of its solutions will be considered by him and the most successful selected . . . If you honour wished him to, Mr. Edison could go into a field of grass a mile square and select from it the most perfect blade"

Think Until It Hurts
The critical importance of extreme and unusual persistence in teasing out structure in a business situation was stressed by billionaire Lord Thomson, and quoted by John Adair in "Effective Decision Making". To be successful, Thomson counseled: "One must worry a problem in one’s mind until it seems there cannot be another aspect of it that hasn’t yet been considered.

One must think until it hurts." All too often, said Thomson, a problem seems completely impossible to solve, at least from our limited point of view of the situation, and the temptation is to simply give in and go away."

A Clever Monkey
This principle is illustrated by an apocryphal story of a psychologist training monkeys to solve problems. The monkeys were put in a cage provided with a walking stick and two boxes that could be stacked, to see if they could work out how to reach a bunch of bananas hanging from the ceiling. Several more intelligent monkeys, we are told, soon solved the problem, but one pathetic specimen simply sat in the corner, half asleep. Finally, in exasperation and with a touch of pity for the backward creature, the psychologist entered the cage and picked it up -- at which moment the money reached up from its now elevated position and grabbed the bunch of bananas!

Fractionate and Isolate
Adherents of Neuro-linguistic Programming (NLP) aim to fractionate the anatomy of excellence in any field with a view to enabling others to achieve it, teasing out every cause and effect relationship, every emotion, every attitude. In a similar manner, Eli Whitney isolated the steps by which skilled gunsmiths produced muskets, enabling the mass production of low-cost identical weapons with easily interchangeable components, making it possible to quickly repair damaged guns on the battle field.

Attention to detail was also the approach of Florence Nightingale, as illustrated in her nursing manual where she gave several definitions of paleness in the face, for example, rather than just one.. “Questions”, she said, “are of the utmost importance, and they must be precise. Asking ‘Did you have a good night?’ is inadequate. Far better would be to ask ‘How many hours did you sleep? Which hours of the night were they?’ “

Sales Management
The linguistic element of NLP psychology concerns the use and misuse of words in communication and in influencing emotions, our own feelings as well as those of others. So-called “unspecified” verbs, used for the sake of brevity, can often obscure specific problems.

For example, what does a sales rep really mean if he says: "I just cannot sell anything!" Does he mean he cannot find any prospects, he cannot make any phone calls, he cannot go on any appointments, the product is no good, or what? Creative changes arise from

Structure in Problem Solving
The structure of a problem situation can be investigated by repeatedly asking the simple question: “Why?”– as was done by Winston Churchill’s personal assistant Reg Jones, whose used this simple technique to quickly separate fact from fancy and often render speechless the military “experts” brought in to advise his boss. Bill Gates of Microsoft is reputed to use a similar hardball technique to separate truth from opinion. (APPENDIX B).

Much technological progress takes place by incremental improvements of already existing devices and products, using an analytical approaches such as “attribute listing”, “morphological analysis” or “value engineering” – whereby the structural elements, fabrication method and material of every detail of a product to be improved is identified, then modified step by step until a creative improvement is found. In World War II, under the pressure to substitute cheaper and less scarce materials, many products were actually improved in this manner.

More recently, organizations, such as banks and hospitals, have “re-engineered” or restructured procedures so that more situations can be dealt with by less skilled staff.

Laser Beams of Human Consciousness
Such is the power of asking simple questions and demanding answers that Anthony Robbins calls them "the laser beams of human consciousness", able to penetrate fogs of confusion, misconception and mis-representation.

"The important things is not to stop questioning" said Albert Einstein – advice taken by Nobel prize-winning physicist Richard Feynman was never afraid to ask lots of seemingly naïve questions, all the time visualizing the implications of the answers he received for actual physics of the situation – often leading people to think that he was not really very bright, until he finally posed another simple question that confounded their whole theory.

Relentless questioning of situations in order to identify variables that can be manipulated and controlled is the basis of engineering design --and the tracing out of cause-and-effect chains that allow predictions to be make that can then be tested by experiment is the foundation of science in general.

Entrepreneurial Analysis
In "Profile of the Entrepreneur", Alan Bartlett explains how the would-be entrepreneur constantly strives to understand how the business he is involved in works, so that he can identify the key variables and so divert the flow of cash into his direction. Just like a scientists, he devises various theories and tests them by practical experiment, discarding the faulty ones and refining the good one to perfection, often discovering important insights that other people have overlooked.

SWOT
The acronym SWOT stands for the marketing technique whereby a business strives to improve by identifying and analysing: Strengths, Weaknesses, Opportunities, and Threats. Once again, this is an attempt to identify variables in a search for creative breakthroughs. This scientific approach, with a stress on identifying key assets of a business, is well discussed by Kenichi Omhae in "The Mind of the Strategist".

Brainstorming
No matter how persistently we examine a situation, our viewpoint will necessarily be limited – which is why, in the second line of this section of the “Song”, we find the rather odd question: “Why do you want to watch me as I dance between the rows of onlookers?” The obvious answer being, “So that we can get totally different and opposite viewpoints on the situation” -- which is why “Brainstorming” is done in groups, in order to involve people with different viewpoints, experiences, and emotional involvement with the situation.